Chamber Addresses Employee, Skilled Trades and Labour Shortage with Release of Workforce Development Marketing Video
HALIBURTON HIGHLANDS, ON, April 25, 2019: Today, the Haliburton Highlands released a promotional video to strengthen the County’s workforce. This project was funded by the County of Haliburton and through the Province’s Rural Economic Development Program. The Chamber worked with a consultant and the County to produce the video and to manage the project.
“A shortage of qualified employees is an issue for nearly every Chamber member that I have spoken to. It really hampers business growth”, says Andrea Strano, President of the Haliburton Highlands Chamber of Commerce. “With this video, we are hoping to attract the right kind of talent to the area.”
According to research from the Workplace Development Board, by 2021, there will be unfilled positions across the county due to retirements and projected business growth. These positions include cooks, retail managers and salespeople, registered nurses, nurse aides, landscaping and maintenance labourers, social and community service workers, general office support workers, and carpenters. The county also has fewer young people, with the student population at Haliburton Highlands Secondary School shrinking from 612 to 435 between 2009 and 2016.
“Our county needs more families in order to strengthen our workforce,” says Strano.
The concept for the video, which was produced by Amazing Agency, is to market the community by showcasing local industries, community assets like schools and hospitals, and highlight the lifestyle benefits of relocating to the Haliburton Highlands.
The idea is to attract more people to the county to establish small- and medium-sized businesses, to work in the trades, healthcare, retail, etc. The video is available for businesses to use via the Chamber’s Youtube or facebook page.